Trademarks

Your Trademarks and Branding are Among Your Most Valuable Assets – Pinnacle IP can Help you Maximize and Protect Them

Trademarks protect your name and branding, reputation, and the goodwill you’ve built up in the names that identify you as a source of your goods and services. Trademarks can be unregistered (i.e. “common law”) or registered at the state or federal level.

Trademark law provides protection for your trademarks, as well as protection against unfair competition, and dilution or tarnishment of certain marks.

These assets are intangible, but your name, logo and the goodwill associated with them are frequently among the most valuable assets you will ever develop in your business. This is particularly true as your marks become well known. Unlike copyrights, which vest in your works from the moment they are fixed in tangible form, trademark rights flow from use in commerce. If you stop using a mark in commerce you can lose all rights in it. In contrast, a number of venerable brands have lasted over a century.

Trademark law can provide powerful protections, but there are many possible pitfalls for the unwary. For example, you need to know whether your selected name is available BEFORE you invest time and money to build up goodwill in that name, only to later find out your name infringes someone else’s trademark and you have got to change your name, or worse – you get sued for damages. Do you know what false advertising entails with respect to your competitors?

You need to know what to do if someone is offering goods or services under a name that consumers are likely to confuse with your business, or if you are accused of doing the same thing. When should you take legal recourse, and when should you comply with a demand that you change our name or cease doing business under a particular name?

If you are the owner of a trademark and have agreed that someone else can use your mark to offer goods or service – do you have a written license that controls what they can and cannot do with your mark? Do you know what restrictions you should place on that licensee to ensure your rights in the mark are not lost or diminished?

There are also many issues that can crop up with doing business on the Internet that concern trademarks, including domain name issues, and reputation management.

Our services related to trademarks include:

Proper guidance and a good trademark search will help us assess whether your selected marks can be used with your goods or services

Obtaining registration for your marks involves more than just checking some boxes and filling out forms – it requires solid strategy – doing it yourself can be the most expensive ‘savings’ you every have.  Let us help you do it properly!

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COPYRIGHTS

If you create original content as an author, blogger, photographer, artist, musician, filmmaker, designer or marketer, my firm answers these 7 critical questions…

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Your invention can become a powerful force in the world. But you have to understand how to protect and defend your innovation or others will reap the benefits.

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TRADEMARKS

Your brand and your logo can be priceless. Learn what you need to do to protect your precious marks in the ever evolving world of the Internet…

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Trademark Services | Philadelphia PA | Trademark Attorney

LICENSING

Your Invention…Your Creativity…Your Voice…Your Words…Secure them so that you can license your IP to harness new streams of income…

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